BEATNIC x Reebok Workout 25th Anniversary Collection
febbraio 6th, 2012, 16:39 | Posted in: Footwear
Reebok presenta la decima delle quindici collaborazioni organizzate per celebrare il 25esimo anniversario della Workout con il design proposto dai californiani di BEATNIC.
Il team dello sneakershop con base a Fullerton ha scelto di rendere omaggio al brand, proponendo per la Worout il makeup originale della insta PUMP Fury, che tra l’altro quest’anno celebra il 20esimo anniversario:
Our first thought was to create a shoe that paid tribute to Reebok’s iconic footwear. We picked a few models and began searching for inspiration that would reflect both what Reebok represents as well as what Beatnic represents. Since we are having our 10th anniversary in 2011, we wanted to go back to something that represents how we started while still holding true to the concepts that the project is all about. After much deliberation, we picked the first Reebok Pump Fury colorway as our inspiration. We feel that the Pump Fury is one of the most iconic shoes for Reebok and we chose to take the Pump Fury’s original and most iconic color way and apply it to the Workout to create a fusion between the two shoes.
Originally, we requested to add pump function to Workout but it was not feasible, so instead we requested to add weld dots on the midsole to look like there is air in them. We feel as though these small details really make the shoe stand out, and that they will be appreciated by our consumers, as will the heritage that comes with it. We are extremely pleased to work with Reebok on this collaboration and we hope that consumers appreciate the finished product as much as we do.
Anche in questo caso la scarpa sarà disponibile in quantità limitate dal 15 Febbraio tra i negozi (e relativi webstores) partner del progetto. Per ulteriori informazioni su tutto il progetto date un occhio al minisito dedicato, realizzato dal team di Highsnobiety.
